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Ongoing Mapping Wars

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Forbes has a short story about the ongoing battle among the various online mapping sites, particularly Google Maps, Yahoo! Maps and Mapquest. Surprisingly, according to a ComScore Media Metrix survey, Mapquest still pulls in more visitors that Google and Yahoo! combined. All in all, traffic to such websites has increased by about 20% over the past year and though the major players are interested in making money from their sites, currently the focus seems to be on “keeping users at their portals.” Not surprisingly, one of the big beneficiaries of this ongoing battle of mapping upmanship are the data providers such as Navteq and Digital Globe.

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