James Stoup in Apple Matters wonders how far Google Maps will go. “What if google decided to take cartography to the next level, where would they start?”” he writes. Unfortunately, though his suggestions are good, they have very little to do with cartography: searching for addresses and services, improved satellite imagery, etc. Taking Google Maps cartography to the next level might mean offering maps in a projected format (instead of the all too easy geographic ““projection”), allowing users to change symbology and showing or hiding different data layers. Or, perhaps, simply improved non-road data, particularly for areas outside the United States.