Women, Men and Online Maps
Published Thursday, December 29, 2005 by CCAer | E-mail this post
Newsday.com has a story
about a survey completed by Pew Internet & American Life
that highlights the differences in how the gender use the Internet. One of the categories is online map use. “Eighty-seven percent of women who use the Internet turn to the Web for directions and maps, compared with 82 percent of men who are online - a statistically significant difference” according to the report.
From the article: “Though the map gap is small, it stands out in contrast to nearly 30 other tasks that men and women perform roughly equally online, including using search engines, getting travel information, looking up a phone number or address, conducting online banking and donating to a charity, according to the Pew report, which combined data collected from various studies in recent years. Each survey usually has a margin of error of 3 percent.”
Though there is no hard evidence to support this, I suspect that, though women might use online maps more than men, there are probably more men than women who are working on creating these maps.